Let’s Work Together!
Keynotes, Workshops & Bespoke Advisory Sessions
I bring the deliberate craft of an executive to the stage, the workshop table, and the strategy session. That craft was built over more than a decade of executive leadership as General Manager of the Greeley Stampede, a $5 million event with 250,000 attendees; as Director of Sponsorship for the New Mexico State Fair, with $2 million in annual partnership revenue; and as CEO of the United Way of Southwest New Mexico. In 2020 I founded Cowgirls Over Coffee, built it into the leading community brand for ranch, rural, and western women, 80,000 strong with a paid membership, and sold it in 2026. Today I apply the same executive acumen to the business side of a family ranch in the Nebraska Sandhills.
My keynotes speak to producers, associations, and the organizations that serve the family ranch: the ranch as a business, the woman running the business side of it, and the infrastructure, not inspiration, that makes successful work sustainable. My workshops put the same strategy to work in the room, using the signature planning tools and seasonal cadence I run my own operation and home by. For a select number of western industry businesses and organizations each year, I offer bespoke advisory sessions as well. Engagements are limited and tailored to the audience.
Ready to start a conversation?
Tell me about your organization and the experience you’re looking to create. I'll respond personally. Simply send me a quick note via email and let me know what you’re thinking and what questions you have. I work with a small number of organizations at a time so that I can ensure that every client receives the full weight of my attention and experience. If you're considering reaching out, sooner is better than later!
Fractional Executive
I work with western associations, rodeo and agricultural events, and livestock marketing organizations as a fractional executive bringing C-Suite-level strategic leadership to organizations that are ready to build something more intentional around the community they've already earned. My work lives at the intersection of community strategy and partnership infrastructure, developing the ecosystems that deepen loyalty and leverage community as a sustainable competitive advantage. TAP HERE TO LEARN MORE
Photo Danja Barber Photography