Let’s Work Together!

The western industry is built on something most industries spend millions trying to manufacture and never quite get right: fierce, earned, deeply rooted loyalty. The associations, events, and livestock marketing organizations throughout our industry have spent decades cultivating communities that feel more like family than a customer base.

What most of them have never had is the executive horsepower to match. That's where I come in.

I work with western associations, rodeo and agricultural events, and livestock marketing organizations as a fractional executive bringing C-Suite-level strategic leadership to organizations that are ready to build something more intentional around the community they've already earned. My work lives at the intersection of community strategy and partnership infrastructure, developing the ecosystems that deepen loyalty and leverage community as a sustainable competitive advantage.

This is strategic work. I bring the thinking, the frameworks, the architecture, and the plan. Your team brings the execution.

How We Work Together

Engagements begin as defined projects with clear scope, clear deliverables, and clear outcomes. You know exactly what you're getting and what success looks like before we begin. Each project is designed to stand completely on its own, delivering a strategy your team can implement with confidence, without requiring ongoing involvement from me. For organizations that want additional support in applying recommendations or guiding their teams through implementation, that conversation is always available, but it starts fresh, on your terms, not mine.

I currently offer three project-based engagements:

Community Strategy & Identity Infrastructure

The organizations that inspire the deepest loyalty aren't necessarily the ones with the best programming or the biggest events. They're the ones whose constituents feel genuinely seen, genuinely connected, and genuinely proud to be part of it all.

This project is for organizations that have earned real loyalty from their members, customers, or attendees, and are ready to build intentional infrastructure around it. The kind of infrastructure that deepens that connection, strengthens the shared identity of your community, and cultivates the belonging that turns constituents into lifelong evangelists for your organization.

Starting with a thorough assessment of your current community touchpoints, communication, and constituent experience, this engagement delivers a comprehensive community strategy built around your organization's specific culture, values, and goals.

What you'll have when we're done:

A clear understanding of where your community is strong and where the gaps are. A community identity framework that articulates what your constituents share, what they stand for, and what makes belonging to your organization meaningful. A strategic roadmap for deepening engagement, strengthening connection, and building the programming and communication infrastructure that sustains it. And a plan your team can implement with clarity and confidence.

Investment: Starting at $5,000

Sponsorship Audit & Programming Buildout

Most western industry organizations have sponsors. Very few have a strategic, deliberately developed sponsorship program.

There's a significant difference. Sponsors acquired through personal relationships, informal agreements, and static tiered packages leave significant revenue on the table, but more importantly, they fail to deliver genuine strategic value to anyone involved. Not to the sponsor. Not to your attendees or members. And not to your organization.

Real sponsorship strategy starts with understanding what your sponsors actually need (brand awareness, in-person sales, traffic, recruitment, community credibility) and building benefit packages that deliver measurably against those goals. When sponsors get real return, they renew, they expand, and they become genuine partners rather than line items on a budget.

This project builds the sponsorship architecture your organization deserves, custom designed around the specific value of your community, your culture, and your audience relationship.

What you'll have when we're done:

A clear picture of your current sponsorship landscape and where the opportunities are. A benefit package framework built around sponsor goals rather than arbitrary tiers, with defined benefits, naming rights, and pricing that accurately reflects the value of your relationship with your audience. A sponsorship deck that tells your organization's story compellingly to prospective brand partners. A prospecting framework identifying the right categories and companies to pursue. And a sponsorship strategy your team can execute with confidence.

Investment: Starting at $7,500

Integrated Community Monetization Strategy

For organizations that understand the true value of their stakeholders as a community and are ready to transform that community into a strategic revenue asset.

The most forward-thinking organizations are beginning to understand something that media companies, newsletters, and podcasts have known for years: a deeply loyal, culturally connected audience isn't just an asset, it's a product in and of itself. One that brand partners, advertisers, and strategic allies will pay meaningfully to access, integrate with, and build alongside.

This is the most sophisticated engagement I offer, and it starts where the other two leave off.

For organizations that have built genuine community loyalty and are ready to develop the full revenue architecture around it, this project builds a community monetization strategy that goes well beyond traditional sponsorship. Brand partnerships structured as integrated advertising products. Co-branded experiences that deliver real value to your constituents while generating meaningful revenue for your organization. Content partnerships, affiliate relationships, and audience access products designed around the specific nature of your community and the goals of the partners you want to attract.

None of this requires compromising what your community is. When done right, it deepens it.

Starting with a comprehensive assessment of your community ecosystem, your current revenue relationships, and your market position, this engagement delivers a complete monetization architecture built specifically around the unique value of your audience relationship and designed for long-term sustainability.

What you'll have when we're done:

A clear picture of what your community is worth as a brand partnership and advertising product. A community monetization framework that identifies the right revenue streams for your specific organization; think brand partnerships, advertising integrations, co-branded experiences, content partnerships, and beyond. A partner prospecting strategy targeting the right categories and companies for your audience. Pricing and package structures that accurately reflect the value of your audience relationship. And a revenue strategy your team can execute with confidence to develop something your community will embrace rather than resist.

Investment: Starting at $12,500

A Note on Availability

I work with a small number of organizations at a time so that I can ensure that every client receives the full weight of my attention and experience. If you're considering reaching out, sooner is better than later!

Ready to start a conversation?

Tell me about your organization and what you're looking to build. I'll respond personally. Simply send me a quick note via email and let me know what you’re thinking and what questions you have.

Cowgirls Over Coffee

A decade of trust-building has grown Cowgirls Over Coffee into a community of 80,000+ western, ranch, and rural women, with newsletter open rates above 50%, a weekly podcast, and a monetized membership.

For those looking for a way to work within this community, there are two options to work together. For brands, partnership with Cowgirls Over Coffee puts you in front of one of the most loyal and economically influential audiences in the western space, introduced as a trusted recommendation. For events and organizations, I'm available as a keynote speaker, workshop facilitator, or emcee, bringing genuine executive experience and a community built from the ground up to every stage I step onto.

If this sounds like what you’re looking for, I'd love to talk about what that could look like. Again, send me a quick message at your convenience so we can discuss in detail!

More about Cowgirls Over Coffee: the brand, the podcast and the membership.